3) Market Research/ Focus Group

SAMPLE QUESTIONS

 

1) Q: Do you think that this product is necessary for your life? Why or why not?

A: Yes/ No; Explanation

 

2) Q: Have you had problems with the rainwater before?

A: Yes/No

 

3) Q: Do you think that my machine will function well? Why or why not?

A: Yes/ No; Explanation

 

4) Q: Do you think that that this product is better if it is see through or not?

A: Yes/ No; Explanation

 

5) Q: How much would you pay for this product and why?

A:

 

6) Q: What should I use to make the product?

A:

 

7) Q: What age group should the product be for?

A:

 

8) Q: What should I be in caution when I am building this clock?

A:

 

9) Q: Do you think building this product will be easy? Why or why not?

A:

 

10) Q: Should it have a plastic layer around the product?

A:

11) Q: Where should the umbrella spinner be displayed?

A:

 

12) Q: What size should the product be?

A:

 

13) Q: What tools could be possibly used to make my product?

A:

 

14) Q: Should the product be very catchy?

A:

 

15) Q: What target group do you feel this product is right for?

A:

 

1st Client: Sofie Ooms

 

1) Q: Do you think that this product is necessary for your life? Why or why not?

A: Yes/ No

I think that this could be very useful because it often is a problem of having a really wet umbrella.

 

2) Q: Have you had problems with the rainwater before?

A: Yes/No

I never use an umbrella but I do think that other people do have problems with it.

 

3) Q: Do you think that my machine will function well? Why or why not?

A: Yes/ No; Explanation

I think that it is well thought of and it will definitely function well. If you are able to make it spin correctly then yes it will function well.

 

4) Q: Do you think that that this product is better if it is see through or not?

A: Yes/ No; Explanation

I don’t think it will make a big difference if it is see through, but if you would like to impress some clients to make them want to buy it I think that it will strike them.

 

5) Q: How much would you pay for this product and why?

A:I would pay about 15 – 20 TL

 

6) Q: What should I use to make the product?

A: The materials that could be good to use is wood, high density foam board and maybe a plastic layer around it. Any material waterproof will be good.

 

7) Q: What age group should the product be for?

A: I think that this could be used for adults, or people that are 35+. Maybe some people that are 20 will use it but I don’t think that teenagers will be the best client.

 

8) Q: What should I be in caution when I am building this clock?

A: I think you should definitely make sure that it is waterproof and you should not hurt yourself while cutting.

 

9) Q: Do you think building this product will be easy? Why or why not?

A:I think that this could be tricky to make but an outstanding person like you could be able to make it.

10) Q: Should it have a plastic layer around the product?

A: I think It should because that will make it good for when it is raining.

 

11) Q: Where should the umbrella spinner be displayed?

A: Probably it will be success full if it was near tourist places.

 

12) Q: What size should the product be?

A: I think that the size shouldn’t be too big because otherwise it would be hard to carry around with.

 

13) Q: What tools could be possibly used to make my product?

A: I think probably you should use a hack saw, steel rule, glue gun, and maybe use some other things when needed.

 

14) Q: Should the product be very catchy?

A: Of course people should be able to see that but I don’t think it should have the brightest colours, just make sure that people know that it exists.

 

15) Q: What target group do you feel this product is right for? (male or female)

A:I think that female will most likely use it but maybe some grandpas will use it too.

 

2nd Client Dowon Kim

 

1) Q: Do you think that this product is necessary for your life? Why or why not?

A: Yes, because I’ve lived in a lot of rainy countries and I think that a lot of other people find this necessary.

 

2) Q: Have you had problems with the rainwater before?

A: Yes, I had to bring the dripping umbrella in to the house and it was very unsanitary and there was a strange odor starting as well.

 

3) Q: Do you think that my machine will function well? Why or why not?

A: Yes because you didn’t create this product out of the blue. You studied and researched about it. Because you did, its really hard for the product to not function.

 

4) Q: Do you think that that this product is better if it is see through or not?

A: Yes because you can see the umbrella spin and you can tell how much of the water came out.

 

5) Q: How much would you pay for this product and why?

A: I would pay about 20-30 TL because the materials used for this product looks very expensive.

 

6) Q: What should I use to make the product?

A: You should use plastic because the water might leak less because it is waterproof.

 

7) Q: What age group should the product be for?

A: The age group can be for any because every age can have problems with their umbrellas.

 

8) Q: What should I be in caution when I am building this clock?

A: You should be careful of the time because this is a complicated product and it might not get finished in time.

 

9) Q: Do you think building this product will be easy? Why or why not?

A: No because as  I said the gears are very complicated and to find the right materials are hard as well.

 

10) Q: Should it have a plastic layer around the product?

A: Yes because then it will have a double layer of protection around it so that the water wouldn’t leak.

 

11) Q: Where should the umbrella spinner be displayed?

A: It should be displayed in public areas such as malls so that people passing can use it easily.

 

12) Q: What size should the product be?

A: It should be about the size of a small trashcan, not too big or too small.

 

13) Q: What tools could be possibly used to make my product?

A: You are going to probably use tools like saws to cut up the wood.

 

14) Q: Should the product be very catchy?

A: Yes but not really because you want people to come to your product but not for people to think it is intimidating.

 

15) Q: What target group do you feel this product is right for?

A: I think that all age and all genders can use this product because it is a product that helps everyone any where.

 

3rd client Mom

 

1) Q: Do you think that this product is necessary for your life? Why or why not?

A: Yes because I’ve always thought that the economy was having a down turn because of all of the plastic that was wasted because of umbrellas.

 

2) Q: Have you had problems with the rainwater before?

A: Yes because I have lived in many countries that rain a lot.

 

3) Q: Do you think that my machine will function well? Why or why not?

A: Yes because it is very simple and it can work if you just make the product well.

 

4) Q: Do you think that that this product is better if it is see through or not?

A: I think it is better if it is semi-see through because then you can see the inside slightly while it looks professional.

 

5) Q: How much would you pay for this product and why?

A: I would pay about 40 TL because you have to pay for the materials and you have to make some benefits as well.

 

6) Q: What should I use to make the product?

A: You should use plastic and plastic sheets because it is waterproof.

 

7) Q: What age group should the product be for?

A: It should be for adults because adults are the ones that usually walk around outside and kids can use their parent’s.

 

8) Q: What should I be in caution when I am building this clock?

A: You should be careful of the turning of the gears when poking the holes because it has to match perfectly.

 

9) Q: Do you think building this product will be easy? Why or why not?

A: No because this is machine that is required a lot of attention.

 

10) Q: Should it have a plastic layer around the product?

A: No because it will eventually fall off and the product wouldn’t be as efficient.

 

11) Q: Where should the umbrella spinner be displayed?

A: It should be displayed in public areas.

 

12) Q: What size should the product be?

A: It should be about 50cm in height and 30 cm in diameter.

 

13) Q: What tools could be possibly used to make my product?

A: You can use the glue gun because you have to stick pieces together.

 

14) Q: Should the product be very catchy?

A: No because people will think it is a very bothering item. It has to be so that people who want to use it can use it.

 

15) Q: What target group do you feel this product is right for?

A: I think that adult women wouldn’t like to use it but I think that adults of all genders will be able to use it.